Creative Lab @ TikTok

Just like everyone else in 2021 I was pretty jaded in the midst of the pandemic and trying to figure out what to do with my career. So when the opportunity came to work at the ever growing TikTok in their Creative Lab department, I jumped at the chance.

So what exactly is the Creative Lab? Creative Lab is the department which focuses on creating best practice work which showcases the platform in its all of its glory to brands who are eager to take their first steps on the platform. This meant my role was always changing on a day to day to basis to work on unique and engaging projects for the platform. From ideating, pitching and delivering engaging and bespoke campaigns for brands, to working cross functionally with other departments to create B2B marketing content, I have come away with a catalogue of work to be proud of.