TikTok For Business

Whilst working in Creative Lab, there were always great opportunities to work cross functionally with the B2B team to make content for the ‘TikTok For Business’ internal brand.

One such project was for the TikTok Marketing Roadshow, where the core B2B team hit the road and set up events in cities across Europe to show off what TikTok has to offer brands. For this event, the B2B team approached Creative Lab to create two distinct sizzles to work on two different levels.

The first was a purely B2B sizzle which would be showcased at the roadshow to showcase the value of the platform to brands (so as you can imagine stats, key messaging, and a nifty voice over). And then a second sizzle which would focus on being a B2C to showcase how the platform encourages ‘Authenticity, Joy & Happiness’ by allowing world famous TikTok Creators to tell their story.

Both sizzles saw me take the lead and work closely with editor Pawel in using footage shot with well known TikTok Creators (such as Poppy Cooks, Sam Ryder, Khaby Kyne and Milly Pickles) and repurpose in different ways to create the two sizzles below. Mission accomplished if I do say so myself.