#BigAsYOOX

For the festive season of 2021, Net-A-Porters arts and fashion store YOOX wanted to launch their presence on TikTok to coincide with the launch of their festive campaign. For our brief we were shown ideas and storyboards of their festive campaign ‘MAKE IT BIG’ and to use that to come up with a hashtag challenge & branded effect.

Never turning down an unorthodox challenge we got to the drawing board and finally came up with the the idea of #BigAsYOOX. A hashtag challenge which when used would generate a bespoke branded digital effect which overlayed a YOOX gift box. The cherry on top also saw us create a bespoke festive rap track which showcased the brand in fun and engaging ways.

To launch the HTC, we worked with a series of well known fashion Creators to create original content which we edited together into two different sizzles to showcase users how to take part in #BigAsYOOX in their own way.