Under Armour Campaigns

At my time at Creative Lab I worked on two bespoke Anthony Joshua campaigns for Under Armour which utilised the unique positioning of the TikTok platform to create two distinctly different content series. One saw native TikTok Creators take AJ’s inspirational words as mantra whilst the other series focussed on bringing a shopable content series focussed around winter running.  

The Only Way Is Through

Storm Through