Storm Through

After the success of their first campaign on TikTok with ‘The Only Way Is Through’, Under Armour came back to work with Creative Lab on a new content series which focussed on promoting and pushing interest and sales towards their new running shoe, the waterproof UA Hovr Storm running shoe.

Like in the campaign before, we were supplied promotional assets which featured Anthony Joshua training with the running shoe as a spring board for our creative ideation. The idea I put forward for the content series was to create a fortnightly content series which focussed on giving winter running tips and tricks to TikTok users to get them back into their fitness regime post Christmas season whilst emulating the styles of fitness content native on the platform.

Working with two distinctly different UK based fitness Creators (The Harte Sisters & Daniel Cutting), we created an informative and engaging running content series which pushed the product at the forefront of the visuals. And also got me back into running…. for about a week.