TIKTOK X SAMSUNG:

STEMDROP

Working at TikTok’s Creative Lab allowed me to experience a multitude of firsts, but none of them were as wild and creatively ambitious as Samsung's Stemdrop. Jumping on how TikTok as a ‘Sound On’ platform we created TikTok’s first ever platform wide competition which looked for the next upcoming music talent. 

Working with Max Martin (yes that world famous Max Martin who has made some of the biggest bops) we released the track ‘Red Light’ and it’s stems on the platform with a bespoke filter that let you create and perform your own version of the song. 

As Creative Lead on the project I worked closely with my ECD to create a bespoke campaign laydown which would see artists go from their front room to the stage of LA to perform their take on the song and win the record deal of a lifetime.