GETYOUGUIDE - BLUE MONDAY

We have all heard of Blue Monday, the saddest day of the year. Well working with GetYourGuide we kicked that myth to the curb by showcasing you can shoo away the new year blues by getting out there and having fun. 

In a multi asset campaign we looked to highlight how Blue Monday is a lie. Through informative carousels, OOH display assets, cheeky vox pops and a presenter led day out with enough activities to make the saddest individual get a smile on their face. We made sure our audience knew that with the GetYourGuide app you can always have a good time with unique experiences at the touch of an app.