DORITOS - NACHO DISTRICT

There are some jobs that land in your lap which are just silly and put a smile on your face. And the Doritos Nacho District project which saw us creating a Doritos shaped skyscraper in the heart of London is easily one of the silliest and fun campaigns I have worked on for a stint. 

Challenged to promote the dippers style of Doritos, our creative team came up with the idea to create a big dipper sky scraper to create London’s very first Nacho District. Now we had our route, but how the hell were we going to get this content off the ground and try to feel remotely believable. 

Working with the Producer we reached out to a legitimate architect who worked out how a Doritos shaped skyscraper could actually function in the heart of London and how the hell would it actually be built. And to wrap it all up we took to the streets to ask the general public what they thought of this announcement, cause the British public loves to have an opinion.