CHANNEL 4 BRAND PARTNERSHIP

Now over my time at LADbible this was my baby. We created not one, but two year long partnerships with Channel 4 which looked to create content and assets which aimed to drive awareness in the LADbible audience that Channel 4 is a go to place for amazing shows. 

Utilizing the full eco system of LADbible we created content ranging from repurposing assets with key thematic wrappers, creating simple and engaging formats to highlight C4’s roster and working with bespoke LAD original formats to promote upcoming new shows. 

Over the two years working across the partnership saw my role evolve. Year one saw me working in the trenches every day ideating and directing every piece of content, whilst year two saw me step into an oversight role working with the team to guide content creation that smashed our KPI’s and created an incredible working relationship with C4.