BOOTS ONLINE DOCTOR

Now this was an amazing but odd opportunity. We were to create a campaign for Boots which would work on two fundamental levels. Firstly we needed to promote the Boots Online Doctor and its service for multiple medical ailments and secondly we were looking to combat the rise of misinformation in the social age. 

But to tackle both of these objectives we had to jump neck deep into legal guidelines. From ideating episodes all the way through to scripting it was a new experience to have to work within legal frame work of not just LADbible but also Boots, creating a middle ground which would allow for fun content. 

For the content we casted a wide range of talent from charismatic GP’s to break the myths around certain ailments and their cures, to Creators as they showcased their weight loss journey. Although due to personal reasons I had to step down from directing duties, the project and all of its complete pre-prod was handed over to my incredible colleague who smashed it out of the park.